Reality check: when it comes to websites, apps, or media on the internet, which ones do you click first? The attractive-looking ones, right? The ones that look polished, professionally made, or seem like they have had a lot of careful…
Real quick, when you think of McDonald’s, what color comes to your mind? Red and yellow, right? What about Nike? Did you think of a black or white checkmark? What about Gucci? If you thought of a red bar sandwiched…
“This world is but a canvas to our imagination.” Henry David Thoreau It’s often said that beauty is in the eye of the beholder, and when it comes to digital marketing, little else resounds as clearly as this saying. The…
Animations - they’re fun, they’re catchy, and when utilized properly in a website they’re an effective marketing strategy. It can be tempting to add animations all over your website, but let us caution about that real quick. There’s a lot…
Whether or not you’re paying attention, you’ve most likely encountered typography in your daily life. It’s present on the label of your processed food, on the sides of public transportation vehicles, on billboards and posters and what-have-you. Typography is everywhere!…
Imagine yourself in this situation: you’re tasked with creating a poster for your marketing campaign. You have a clear idea of how you want the poster to look, and after a few hours of clicking away on your computer, you’re…
Layouts. When it comes to the internet, whether you’re paying attention or not, your every experience and interaction is governed by layouts. What caught your attention first with this article? What drew you to this paragraph? Every element on a…
Here’s a quick piece of trivia: there’s a soft estimate of 657 billion images readily available on the internet. Intense, right? That’s a lot of images! If you have an interest in image editing, though, you’ll be sad to know…
Graphic design is everywhere. If you’re into digital marketing and have spent some time on the internet reading up about advertising trends, you’ll have come across various think pieces about the importance of graphic design. Well, we’re tackling the topic…
