Real quick, when you think of McDonald’s, what color comes to your mind? Red and yellow, right? What about Nike? Did you think of a black or white checkmark? What about Gucci? If you thought of a red bar sandwiched…
“This world is but a canvas to our imagination.” Henry David Thoreau It’s often said that beauty is in the eye of the beholder, and when it comes to digital marketing, little else resounds as clearly as this saying. The…
Animations - they’re fun, they’re catchy, and when utilized properly in a website they’re an effective marketing strategy. It can be tempting to add animations all over your website, but let us caution about that real quick. There’s a lot…
Whether or not you’re paying attention, you’ve most likely encountered typography in your daily life. It’s present on the label of your processed food, on the sides of public transportation vehicles, on billboards and posters and what-have-you. Typography is everywhere!…
Imagine yourself in this situation: you’re tasked with creating a poster for your marketing campaign. You have a clear idea of how you want the poster to look, and after a few hours of clicking away on your computer, you’re…
Layouts. When it comes to the internet, whether you’re paying attention or not, your every experience and interaction is governed by layouts. What caught your attention first with this article? What drew you to this paragraph? Every element on a…
Here’s a quick piece of trivia: there’s a soft estimate of 657 billion images readily available on the internet. Intense, right? That’s a lot of images! If you have an interest in image editing, though, you’ll be sad to know…
Picture this: you’re editing an image on a program like Adobe Photoshop or GIMP. You’ve finally reached the point where you’re satisfied with your editing, and you’re ready to show off your work to the rest of the world. And…
Real quick, think of your favorite website. Do you have one? If you have one, what’s your favorite thing about it? Is it its graphics? Or maybe it’s the written content featured in it. Perhaps you like that it updates…
Many businesses are often enticed to take part in what is called PPC ads. Many businesses also go into PPC ads without any idea about what they are. In today’s article, we’re unraveling the mystery behind PPC ads and what…
Graphic design is everywhere. If you’re into digital marketing and have spent some time on the internet reading up about advertising trends, you’ll have come across various think pieces about the importance of graphic design. Well, we’re tackling the topic…
Here’s a truth that’s inescapable today: social media has revolutionized marketing and advertising practices in irrevocable ways. Phrases like digital advertising and viral marketing are now often present in any marketing boardroom meeting or teleconference, and many advertisers are taking…
With the prevalence of mobile devices, digital marketing is rapidly becoming the way to market anything. Whether it’s toothpaste, car insurance, pet care, or - curiously - funeral services, the internet and social media has created an all-new marketing landscape.…
Email marketing - if you work in digital marketing, you’ve likely heard about it at least once. Companies and businesses big and small use this marketing strategy for many reasons, be it product exposure, brand recognition, or customer relationship building.…
“Starry, starry night, paint your palette blue and grey,” sings Don McLean in the opening lines of Vincent, a tribute song to the painting Starry Night by Vincent Van Gogh. The painting referenced in the song depicts the view from…
