5 Secrets to Building Great Mobile Experience
Nowadays, physical and online businesses consider having their own mobile websites, with the mobile ecommerce growing swiftly from time to time. Business owners can attest to this with more and more of their customers reach out to them via mobile devices.
Creating a mobile website sure is easy, with the help of developers, through the usual responsive design and app tandem. However, copying what’s in your desktop design to your mobile design won’t work anymore if you want your business to catch up with the latest trends in businesses online. How do we solve this? Well, to make your mobile website a truly mobile-friendly, think mobile first. Mobile first means thinking on how to present your brand and product on mobile screens then come up with the best possible design for it.
Mobile screens have always been small, and it’s what makes mobile designing a challenging task for we grew up with Windows, desktop and other larger screens. And with the desktop having more space for complex menus, tons of graphics and information, and texts, mobile has no space to contain them all. Thus, removing 90 percent to almost all of the content on your desktop website would work. Mostly advised is rethinking the whole user experience in mobile from scratch. And to make your mobile website awesome as ever, here are 5 secrets to building great mobile experience.
- Brand
How will you show your brand on mobile? Through the use of having your own logo. Colors and fonts must be considered. And to make your customers remember you, breathe your brand into the mobile experience.
- Copy, Texts and Visuals
Mobile allows you to make the copy really simple and crisp, thus have your copy as shiny and tight as possible. Regarding with the texts, use branded fonts and have them larger to make sure that they can read it. However, you don’t need to put more texts. The less, the better. Let the images occupy more of the space of your mobile design for it has already been proven that people love images more, so it’s very crucial to link those images to where you want them to go. You can also use a standard menu and have it placed on the top left to let right handed people avoid hitting it by accident.
- Scroll
Organize the information you would like to present to your possible customers by placing more important content on top. Don’t be afraid to stuff them on top of each other for in mobile, people are more likely to scroll when they need more information. That’s how you make everything mobile-friendly.
- CTA
Will you allow visitors to download your app, signup on your email newsletter, or you just want them to contact you via text, call or email, make it clear on your design. Direct users to the action you want them to be directed to. Using big buttons and sticky prompts will be of use to enable users to the next step in your conversion funnel. REMEMBER, make the call to action clear.
- Test
Before putting your mobile website to live, don’t forget to have it tested by seeing how your website would look on mobile by shrinking your browser on the desktop. Then test it out on the latest Android and iPhone to check if there are no bugs. By using MixPanel or any of your favorite analytics software, track the clicks. Keep iterating on the mobile website until an observed conversion is healthy. And since mobile has less contents than desktop, you should be able to optimize your mobile website faster.
There you have it! Will you agree with our secrets? Or If you think we missed an important secret in building great mobile experience, don’t hesitate to share it to us.
